author: Oleh Vereshchahin
Urgency of the research. Radical changes are taking place in the human living space in modern times, particularly the pluralization of lifestyles and their conceptualization in the modes of the art of living. Determining the functional potential of this style requires going beyond the history of decorative arts, fashion, and aesthetics and examining it in the problem field of philosophical anthropology.
Target setting. Military style design occupies a special place in contemporary culture. By shaping the aesthetics of the everyday space of modern Ukrainian people, it contributes to the consolidation and cohesion of society for the defense of the Motherland. The patriotic component of military-style design has significant educational potential. The volunteer sector uses the style of design to demonstrate dedication, solidarity, and professionalism in humanitarian and social initiatives.
Actual scientific researches and issues analysis. The study of design as a cultural phenomenon has been covered in the plane of philosophical and cultural analysis, particularly in the research of Yu. Luhenyi, V. Danylenko, and I. Ryzhova. The study of elements of military culture is presented by J. Baudrillard and O. Shtokvysh. However, it should be noted that the consideration of design in the problem field of philosophical anthropology has not received sufficient coverage.
The research objective. To investigate the functional possibilities and educational potential of the military style in the strategies and practices of self-realization of modern Ukrainian people.
The statement of basic materials. Military style design can evoke feelings of power, authority, and discipline, as well as detachment, conformity, and violence. In this context, the role of the military component in modern Ukrainian society is justified. It is urgent to study the critical and ethical understanding of the use of design in military style and its potential consequences for human identity and well-being, taking into account historical and contemporary examples, as well as the diverse contexts in which it is applied.
Conclusions. Sociocultural aspects of military-style illustrate the complex relationship between military institutions and society, clearly demonstrating how fashion and style become a means of expressing and coordinating these relationships. The philosophical-anthropological conceptualization of design in military style allows us to identify the complementarity of processes of cultural integration and cultural adaptation of the individual in the spaces of the lifeworld.
Keywords: individual, self-realization, design, military style, patriotic education, war
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