authors: Valentyna Voronkova, Vìtalina Nikitenko, Natalya Metelenko
Urgency of the research. In the current context of Ukraine's post-war reconstruction, the concept of “green" digital transformation is gaining particular attention as a key factor in the sustainable development of regions. The combination of environmental principles with digital technologies allows not only for the restoration of destroyed infrastructure but also for making it more efficient, environmentally friendly, and innovative. The relevance of this topic lies in the fact that rebuilding cities and rural areas requires the implementation of sustainable solutions that minimize the negative impact on the environment, while the use of digital technologies is essential for optimizing urban infrastructure, transport, and resource management.
Target setting. Ukraine is moving towards European integration, which includes the implementation of the European Green Deal aimed at reducing the carbon footprint and ensuring the ecological sustainability of the economy, as well as financing projects related to "green" digital transformation. Green digital transformation plays a significant role in the economy and social sphere, in the innovative development of green business, and in creating new opportunities for entrepreneurship.
Actual scientific researches and issues analysis. This study draws upon the concepts of network consciousness developed by Ukrainian scholars such as V. Voronkova, V. Nikitenko, O. Kyvliuk, O. Sorokina, and others. Digital transformation is viewed as a fundamental element of economic security, as emphasized by S. Spivakovskii, O. Kochubei, O. Shebanina, O. Sokhatska, I. Yaroshenko, and T. Nych. At the same time, the works of I. Burlakova, B. Kovalov, P. Zauer, and A. Dvorzhak highlight the necessity of transitioning to a “green” economy model, which presents not only an environmental but also a civilizational challenge.
The research objective is to explore the possibilities of integrating environmental principles into the digital modernization of urban and rural infrastructure.
The statement of basic materials. The “green” digital transformation is not merely a technological trend, but a necessary condition for the sustainable recovery of Ukraine. It will contribute to economic growth, environmental security, social well-being, and Ukraine's integration into the global sustainable development framework. The European vector of Ukraine's development is aimed at improving the population's quality of life through environmentally clean urban environments, smart energy networks, and digital service accessibility. The “green” digital transformation is not only a technological process but also a profound philosophical choice that defines our future.
The technologies we develop should serve not only human needs but also the well-being of nature and its resources. This affects not only our economy but also our moral responsibility to future generations.
Conclusions. “Green” digital transformation reflects our ability to embrace changes rooted in love for nature, care for the environment, and responsibility to people. It is an opportunity not only to build new technologies but also to form new relationships with the surrounding world, creating a foundation for genuine, sustainable, and harmonious development. Although the path toward this goal is still long, this transformation may become the foundation for a better future in which technology and nature, economy and ethics, coexist in deep interaction and harmony.
Keywords: digital transformation of the economy, sustainable development, concept of “green” digital transformation.
References:
1. Akimov, O 2022, ‘Post-war Economy of Ukraine: Innovation and Investment Development Project’, Economic Affairs, Vol. 67, № 5, pp. 943–959.
2. Burlakova, I, Kovalov, B, Sauer, P & Dvořák, A 2018, ‘Transformation Mechanisms of Transition to the Model of “Green” Economy in Ukraine’, Journal of Environmental Management and Tourism, № 8, pp. 1029–1040.
3. Voronkova, VH & Nikitenko, VO 2022, Philosophy of the digital human and digital society: Theory and practice (Filosofiia tsyfrovoi liudyny i tsyfrovoho suspilstva: teoriia i praktyka), Lviv-Toruń: Liha-Pres.
4. Voronkova, V, Nikitenko, V & Metelenko, H 2024, ‘Prakseolohichni zasady realizatsii kontseptsii tsyfrova liudyna i tsyfrove suspilstvo v umovakh hlobalnykh zmin (Praxeological foundations for the implementation of the concept of digital human and digital society in the context of global change)’, Humanities studies: Collection of Scientific Papers, ed. Voronkova, V, Zaporizhzhia : Publishing house “Helvetica”, № 21 (98), s. 22–31. Dostupno : <https://doi.org/10.32782/hst-2024-21-98-03>. [8 Sichen 2025].
5. Kyvliuk, O, Harbar, H, Punchenko, O, Arabadzhyiev, D & Andriukaitene, P 2024, ‘Filosofiia staloho rozvytku v umovakh tsyfrovoi transformatsii yak osnova zbalansovanoho ekonomichnoho zrostannia, sotsialnoho dobrobutu ta ekolohichnoi stiikosti (Philosophy of sustainable development in the context of digital transformation as a basis for balanced economic growth, social well-being and environmental sustainability)’, Humanities studies: Collection of Scientific Papers, ed. V. Voronkova, Zaporizhzhia : Publishing house “Helvetica”, № 21 (98), s. 45–54. Dostupno : <https://doi.org/10.32782/hst-2024-21-98-06>. [8 Sichen i 2025].
6. Marchenko, OIu & Hrabin, OIu 2024, ‘Zelena ta tsyfrova transformatsii ekonomiky Ukrainy: priorytety pisliavoiennoho vidnovlennia ekonomika ta suspilstvo (Green and digital transformation of the Ukrainian economy: priorities of post-war recovery of the economy and society)’, Ekonomika ta suspilstvo, Vypusk 59. Dostupno : <https://doi.org/10.32782/2524-0072/2024-59-173>. [8 Sichen 2025].
7. Nikitenko, V, Voronkova, V, Oleksenko, R, Matviienko, H & Butkevych, O 2023, ‘Sustainable agricultural development paradigm formation in the context of managerial experie nce of industrialized countries’, Revista de la universidad del ZULIA, 3ª época. Año 14, № 39, pp. 81-97. Available from : <http://dx.doi.org/10.46925//rdluz>. [8 January 2025].
8. Sorokina, O 2024, ‘Vplyv ShI na transformatsiiu zhyttia suchasnoi liudyny (The impact of AI on the transformation of modern human life)’, Humanities studies: Collection of Scientific Papers, ed. V. Voronkova, Zaporizhzhia : Publishing house “Helvetica”, № 21 (98), pp. 110–115. Dostupno : <https://doi.org/10.32782/hst-2024-21-98-13>. [8 Sichen 2025].
9. Spivakovsky, S, Kochubey, O, Shebanina, O, Sokhatska, O, Yaroshenko, I & Nych, T 2021, ‘The Impact of Digital Transformation on the Economic Security of Ukraine’, Studies of Applied Economics, № 3, 9 (5), Special Issue: Innovation in the Economy and Society of the Digital Age. Available from : <https://doi.org/10.25115/eea.v39i5.5040>. [8 January 2025].
10. Tyshchenko, D 2023, ‘Tsyfrova transformatsiia yak draiver rozvytku ekonomiky (Digital transformation as a driver of economic development)’, Tsyfrova ekonomika ta ekonomichna bezpeka, № 4 (04), c. 38-45. Dostupno : <https://doi.org/10.32782/dees.4-7>. [8 Sichen 2025].