author: Mykyta Slyusar
Urgency of the research. In the modern world of digital technologies, network consciousness has become a key element of public life. The Internet, social networks, personalized content algorithms, and artificial intelligence are radically changing the perception of reality, the formation of opinions, and the way people interact. More than 60% of the world's population actively uses the Internet. Social networks have become the main source of information for millions of people.
Target setting. Network consciousness as a new format of social consciousness includes various platform algorithms (Facebook, YouTube, TikTok) that determine what a person reads, watches, and believes. Online campaigns (MeToo, BLM, environmental movements) are becoming a powerful mechanism for social change. Network consciousness influences political processes and public opinion. The transformation of thinking occurs through the clip perception of information.
Actual scientific research and issues analysis. In the present study, we focus on the domestic concepts of network consciousness presented in the scientific research of T. Butchenko, V. Voronkova, V. Nikitenko, O. Kyvliuk, O. Sorokina, M. Kozlovets, and others. Networked consciousness is a powerful factor of social transformation that opens up new opportunities but also poses serious challenges. Its study and adaptation to modern realities is a key task for both individuals and society as a whole.
The research objective: 1) to find out the development of social networks and the formation of network culture and consciousness; 2) to reveal network consciousness as a social and public phenomenon; 3) to analyze network consciousness as a new format of digital reality.
The statement of basic materials. The article examines network consciousness as a social phenomenon that represents not just a new trend, but a radical reformatting of social consciousness. Its influence is growing, creating new challenges and opportunities for society, economy, politics and culture. The study of this phenomenon is extremely important for understanding the future of the information society.
Conclusions. The conclusions reveal that network consciousness is a new stage in the development of social consciousness. It is formed under the influence of digital technologies, social networks and global communication, changing the way we receive information, make decisions and interact socially. The Internet and digital platforms have become the main medium for shaping public opinion. Content personalization algorithms, information bubbles, and online activism largely determine the political, economic, and cultural processes of the network society.
Keywords: network consciousness, network society, network person, network culture.
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