Creativity as an important quality of a modern personality

author: Svitlana Solyanik

Urgency of the research. Rapid modern civilizational development of society primarily affects people through transformations of their life world, human existence, their place and role in social, economic (production), political and humanitarian spheres of public life. Humans are increasingly integrated into automated processes, becoming a component with clearly regulated actions. The constant presence in the rational world, in which there is little room for irrationality, fantasy and “going beyond”, turns a person into a “robot” (e.g., work on automated conveyors, logistics centers, etc.) and affects personality development.

Target setting. The demand for creativity is only growing, and therefore it is important to develop a new discourse (new approaches) regarding the modern understanding of personal creativity in order to maintain the momentum for further innovative development of society as a whole and individual countries.

Actual scientific researches and issues analysis has shown that the issue of creativity has been studied by researchers in the context of creativity in culture, creative class, creative urbanism, creative economy, etc. Despite a fairly wide range of studies, the issue of creativity as an important quality (basic competence) of a modern personality is part of the general problem to which this article is devoted.

The research objective. To study the issue of creativity as an important quality (basic competence) of a modern personality in the context of further innovative development of society.

The statement of basic materials. Global civilizational transformations are changing not only the outside world, nature, and relationships, but also the human being, his or her life world, and human existence. The economy is increasingly moving from the production sector to the service sector. The shift to services raises the issue of finding a place in the sun for both individual entrepreneurs and acquisition companies, especially in a highly competitive environment. At the same time, the widespread use of automated production processes, robotics, and artificial intelligence reduces the need for a large number of low-skilled professionals. In addition, a significant percentage of physical communications, works, and services are moving into the virtual realm. This requires the ability to quickly navigate and find non-standard, unconventional solutions to problems. In such conditions, businesses are increasingly willing to move from the “Crimson Ocean” to the “Blue Ocean” and this is impossible without a creative and innovative team.

Conclusions. Creativity is increasingly becoming a basic competence that needs to be developed from the earliest stages of education, as there are far fewer talented and gifted people than there are creative professionals. Therefore, to form a modern discourse on the development of a creative personality, it is necessary to take into account a wide range of influencing factors. This requires an appropriate scientific and philosophical rethinking and methodological and pedagogical development of the issues of acquiring the signs of basic competence in creativity.

Keywords: creative thinking, non-standard approach to solving problems, creative thinking, creativity as a competence, creative personality

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