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 Valentyna Voronkova, Vitalina Nikitenko, Gennadiy Vasyl’chuk


Urgency of the research is that today in the post-pandemic COVID-19 should be formed socially responsible management as a factor in overcoming crisis effectiveness of the post-pandemic COVID-19, in which its paradigm would permeate all institutions and other social systems.

Target setting. It is important to study the conceptual aspects of socially responsible management as a complex adaptive system that contributes to the successful adaptation of management and man to systemic change, overcoming stochasticity, the emergence and maintenance of stability at all levels of society. Socially responsible governance is the result of understanding the depth of human existence and potential, meeting the needs of security, based on ensuring a degree of internal order that helps to overcome disorganization, disorder and uncertainty in both social and individual life.

Actual scientific researches and issues analysis. In the presented research on the conceptualization of socially responsible management, we focus on our own developments: R. Andryukaitene, V. Voronkova, О. Kyvliuk, V. Nikitenko, R. Oleksenko, A. Cherep, O. Cherep and other scientists.

The research objective. Conceptualize new formation and development aspects of socially responsible management, through which society must emerge from the crisis and move to a stability level.

The statement of basic material. The article is devoted to the study conceptual aspects of socially responsible management as a factor overcoming the crisis effectiveness of the COVID-19 pandemic. Socially responsible manage-ment permeates all social spheres: communication, behaviour, subordination of managers with subordinates, commu-nication, information and communication process, information production, health care, human existence of an individual.

Conclusions. Socially responsible management is analyzed, which is firmly integrated into a complex set of economic, financial, social, cultural, information relations and creates a number of problems that require their solution in order to form a sustainable social development; models of social protection and institutional support of socially responsible governments in the conditions of the COVID-19 pandemic are investigated; digital technological manage-ment models in European Union countries as a factor in overcoming the crisis in the context of the COVID-19 pandemic are revealed.

Keywords: socially responsible management, pandemic COVID-19, sustainable development of society, social protection model, digitalization.


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