Externalization of educational services as a way to realizing dual education

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authors: Olga Kyvliuk, Galyna Zhukova

Urgency of the research is due to the educational crisis that continues to worsen in Ukraine, despite the numerous reforms that the Ministry of Education and Science of Ukraine is constantly introducing. Today's realities require teachers to search for new ways to develop higher education in the context of the principles of interdisciplinarity, individualization, sustainability, consciousness in the learning process and dual education. For any HEI, the urgent tasks in preparing students are to obtain a high level of theoretical and practical knowledge, professional competencies, and the ability to adapt successfully in conditions of rapid socio-economic changes and competitiveness in the labor market.

Target setting. The implementation of dual education in Ukraine becomes possible due not only to the efforts of scientific and educational institutions but also to employers, where the externalization of educational services is a priority.

Actual scientific researches and issues analysis. The issue of externalization of educational services was considered in the works of: N. Butenko, O. Dannikov, E. Ibrahimov, M. Lukashuk, T. Obolonska, V. Pylypchuk, T. Serohina.

The research objectives. The synthesis of interbranch theoretical and empirical knowledge of the concept of “externalization” will allow its analysis in the context of the theory of marketing of services as such, which is characteristic of the characteristics of dual education.

The statement of basic material. The space-time combination of training and professional activities (internships) within both HEI and branch industrial institutions in the ratio of 50% to 50% is effective and widely used in many countries of the EU and North America. Thus, this concept should be implemented in Ukraine in the near future through the development of educational technologies, close cooperation between universities and employers, legislators and managers, not only within the educational and economic space of Ukraine but also in the context of globalization and integration processes.

The externalization of educational services is seen as the path to the implementation of dual education in Ukraine in the context of a marketing concept (“from outside to inside”), characterized by the emergence of new forms and technologies of public service activities.

Conclusions. Dual education in Ukraine is the future of education, and the search for effective and efficient ways to implement it, among which we see the externalization of education as a priority.

Keywords: education, externalization, educational services, HEI (Higher Education Institution), dual education, knowledge management, theory of service marketing.

 

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